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Paid social advertising
We plan and run paid ad campaigns on the platforms where your audience already spends time — Meta (Facebook & Instagram), TikTok, X, YouTube, and the Google Display Network.
What's included: account setup or audit, targeting strategy, audience research, ad creative briefing, A/B testing, daily optimization, and weekly performance reviews.
What we don't do: use lookalike networks of fake profiles, deploy automated clicking, or buy traffic from low-quality sources. All advertising is bought directly through official platform ad managers.
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Content & creative production
Ad creative is the single biggest lever in any paid campaign. We produce visuals, short-form video, ad copy variations, and landing-page supporting content tailored to your story.
Typical deliverables: 6–12 static creatives, 2–4 short-form videos (15–30 seconds), platform-native copy variations, and one campaign landing page when needed.
Creatives are made specifically for your campaign — we don't reuse generic templates between clients.
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Campaign analytics & reporting
Every campaign comes with a live reporting dashboard. You see reach, impressions, click-through rates, cost per click, audience demographics, and traffic delivered to your contest page — updated daily.
At the end of each campaign we deliver a written report summarizing what worked, what didn't, and what we'd recommend for future activity.
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Community outreach
For many contests, the audience you need already exists in topical communities — fan groups, professional associations, niche forums, subreddits, Discord servers.
We identify the communities most relevant to your contest and craft outreach that respects their rules. We never spam, never disguise our purpose, and never pretend to be community members. Every interaction is honest and discloses that you're a contest participant.
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Email & messenger marketing
If you already have a mailing list, a Telegram channel, or a customer database, we help you activate it with a tailored sequence around your contest.
If you don't, we can build an opt-in growth funnel — for example a lead magnet related to your work — so future contests benefit from an owned audience you control.
All email and messenger work is fully consent-based and compliant with GDPR and equivalent privacy laws.
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Strategy consulting
Sometimes the most valuable thing we can do is tell you not to spend. Before any creative or media work begins, we run a strategic audit:
- Is the contest's structure suited to paid promotion?
- Does your contest entry have a clear angle that will resonate with a real audience?
- What is a realistic budget given the contest's size?
- Are there constraints in the contest rules that would limit certain tactics?
If we don't believe marketing makes sense for your case, we'll say so — and we won't take the engagement.